Town & Country Collective

Town & Country Collective

Town and Country Collective is a series of six hotels and bars across Cardiff and The Vale of Glamorgan.

Previously, the group’s sites were a mish-mash of various styles, with some of the venues incorporated under the parent group’s website, and others with their own individual websites.

Cardiff marketing agency Wonder Company worked with the group on a new brand identity for its bars and hotels, bringing them all under the ‘Collective’ branding.

We worked with Wonder to build a brand-new site for the hotel group. We built a sophisticated WordPress multisite setup, which sub-sites for each of the individual venues, allowing the Collective’s marketing team to restrict access to each site to just the individual team members for that venue.

As we were moving domains and also bringing multiple disparate sites together, we set up redirects for each of the individual sites, sending them all to the classily presented ‘Collective’ site, ensuring the appropriate 301 Redirects were planned and in place to ensure they kept their Google rankings.

The site is photography-heavy, showcasing the beautiful rooms, restaurants and bars that make up the group, and the whole site is heavily optimised to ensure that it performs speedily on all devices despite the many high-quality photos.

The site is integrated with the SynXis Hotel Reservation System, allowing users to select a hotel and dates to quickly see availability before placing a reservation.