Supermetrics is a service which allows you to connect over 100 data sources to Google Looker Studio, meaning you can create detailed dashboards of your marketing performance.
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Google Looker Studio, formerly known as Google Data Studio, launched in 2016 as part of the Google Marketing Platform.
It has now been rolled into the Google Looker suite of products, after Google bought data analytics startup Looker in February 2020.
Whatever you want to call it, Looker Studio is a product that, in Google’s own words, lets you “turn your data into informative and fully customizable dashboards and reports that are easy to read and share.”
Out of the box, Google provides 23 ‘connectors,’ which allow Looker Studio to connect to a number of Google’s own products, like BigQuery, Google Analytics, Campaign Manager, Google Ads, Google Sheets and Search Console, as well as some useful non-Google products such as MySQL, PostgreSQL and Microsoft SQL Server.
However, the power of Google Looker Studio is its ability to present your analytics and performance data from a wide variety of popular platforms, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Microsoft Advertising (Bing) and even TikTok Ads.
Sadly, Google doesn’t provide connectors for those 3rd-party services, which is where Supermetrics comes in. They specialise in developing connectors to integrate Data Studio with these popular services.
They also provide connectors for pulling data into Google Sheets and Google BigQuery.
At present, they offer around 119 different connectors, with the number growing all the time. The likelihood is, if you’re using a popular service and want to connect it to Looker Studio / Data Studio, they’ve developed a connector.
We’ve produced a number of guides explaining exactly how to use Supermetrics to pull your analytics data into Google Looker Studio. We currently have guides for the following products:
Supermetrics also currently (as of June 2023) offer the following additional connectors:
- Google Ads (also available from Google as a free native connector)
- Google Analytics UA (also available from Google as a free native connector)
- Google Analytics 4 (also available from Google as a free native connector)
- Facebook Insights
- Microsoft Advertising (Bing)
- Instagram Insights
- TikTok Organic
- Google Search Console (also available from Google as a free native connector)
- LinkedIn Company Pages
- Pinterest Ads
- Google My Business
- Twitter Organic
- Adobe Analytics
- Facebook Public Data
- Google Trends
- Instagram Public Data
- Semrush Analytics
- Semrush Projects
- Snapchat Marketing
- Twitter Ads
- Twitter Public Data
- YouTube (also available from Google as a free native connector)
- Ad + Analytics Data
- Apple Public Data
- Apple Search Ads
- Azure Synapse
- Bing Webmaster Tools
- Campaign Monitor
- Capterra PPC
- Capterra Reviews
- Criteo Retail Media
- Facebook Billing Data
- Facebook Political Ads
- G2 Reviews
- Glassdoor Reviews
- Google Ad Manager
- Google AdSense
- Google BigQuery (also available from Google as a free native connector)
- Google Campaign Manager 360 (also available from Google as a free native connector)
- Google Display & Video 360 (also available from Google as a free native connector)
- Google Play Reviews
- Google Search Ads 360
- Indeed Reviews
- Outbrain Amplify
- Piano Analytics (AT Internet)
- Pinterest Organic
- Pinterest Public Data
- Piwik Pro
- Quora Ads
- Rakuten Advertising
- Reddit Public Data
- RTB House
- Salesforce Marketing Cloud
- Spotify Ads
- Sprout Social
- The Trade Desk
- Tripadvisor Reviews
- Tumblr Public Data
- VKontakte Public Data
- Vimeo Public Data
- Xing Ads
- Yahoo DSP
- Yahoo Native Ads
- Yahoo! Japan Display Ads
- Yelp Reviews
While most of these connectors are available on all account types, some are premium only.
How to get started with Supermetrics?
First, sign up to Supermetrics here. They’ve got a 14-day trial which gets you access to all of their connectors, so you can try it out and see if it’s worth the investment.
Once you’re all signed up, sign into your Google Looker Studio account and start a blank report.
Click into the ‘Connect to Data’ tab if you’re not already in it, and search for Supermetrics.
There, you’ll see the 119 and counting connectors currently on offer.
Just choose the one for the service you’re looking to connect with, or alternatively search for the name of the service, e.g. ‘Facebook,’ and look for the connector with the red Supermetrics logo.
How much does Supermetrics for Data Studio cost?
Supermetrics for Data Studio has a 14-day free trial, so you can see if it’s the right solution for your business. After that it’s just $39 USD a month for the Individual plan, which includes 1 data source, 1 user and 5 accounts per data source.
The Essentials plan is $69 per month for 9 data sources and 5 accounts per data source, which should be more than enough for most users. You can also add 1 additional data source for $35 per month.
For companies analysing mammoth amounts of data, or agencies managing lots of client accounts, there is also a Super plan for $579 a month, allowing up to 72 data sources and 10 accounts per data source.